CRM / xRM
Customer Relationship Management (CRM) is a constantly evolving process that can help your organisation stand out from the crowd. xRM extends CRM to enable your organisation to quickly build line-of-business applications tracking any interaction with your contacts. Whether focusing on marketing automation, lead generation, partner/member relationship management or the optimisation of any customer-related process, ELCA can help you define your strategy, choose the right tools and build a personalised solution.
Service and expertise
ELCA experts have been successful in delivering cost-effective CRM/xRM projects in various businesses such as: Events industry, Non-profit organisations, Associations, Distribution and Private Banking.
In Private Banking for instance, ELCA has implemented several custom-made and packaged CRM solutions creating the following business value:
- Foster user adoption to better track customer relationship history.
- Increase productivity (client onboarding, compliance) to improve customer satisfaction and profitability.
- Harness analytical CRM capabilities to enhance customer knowledge.
- Develop security strategies to prevent data leakage.
- Build integrated platforms (CRM, Corebanking, ECM) to optimize process flows.
ELCA primarily offers its expertise within 4 well-defined CRM/xRM processes:
- Partner/Member Relationship Management (centralising contact data, improving data quality and timeliness, tracking interactions, etc.)
- Marketing Automation (direct marketing, resource management, multi-channel communication, e-marketing, etc.)
- Lead Generation (target marketing, segmentation, approach management, credit assessment, etc.)
- Information Security (risk-based security approach, data leakage prevention, threat modelling, security testing, etc.)
Integrating the CRM/xRM with your existing IT landscape (such as ERP and legacy systems) is often the key to leveraging its full potential. ELCA’s proven experience with complex system integration helps you build a seamless information flow within your organisation.
In order to offer a comprehensive package of services to support your CRM/xRM processes, ELCA has a number of specialist partners.
- Experian Cheetahmail for mass emailing and expertise in marketing activities.
- Deltavista for credit assessment and risk management.
- Case Studies: The Global Fund (FR) and UNIA (DE)
- PDF about our CRM offering
- PDF about our Deltavista Module for Microsoft Dynamics CRM
- PDF : Optimize your marketing and sales activities with the “Approach Management"
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