Wingo is transforming its online presence to drive growth and leadership

Wingo partnered with ELCA Digital Agency to redefine its online presence, delivering a cutting-edge graphic redesign and multidimensional user experience optimization. The redesigned platform features a vibrant and visually engaging interface tailored to Wingo’s youthful and urban demographic.

The platform now boasts animated elements, modern iconography, and technical upgrades, including faster loading times, responsive layouts, and features for personalized offers. The purchasing experience was reimagined using progressive information disclosure—displaying only the essential details at each stage and gradually revealing relevant options as users progress. Key offers are made readily accessible via direct links prominently placed in the main menu, reducing navigation effort and ensuring an intuitive, user-focused journey.

ELCA incorporated advanced features to enhance the e-business platform's functionality and user engagement. A personalized roaming calculator helps Wingo customers avoid unexpected charges while traveling, tailoring recommendations to individual subscriptions. B2B clients benefit from an integrated landing page showcasing exclusive offers for businesses. A dynamic hero shot that adapts to current promotions adds urgency and emotional impact to capture attention. Subtle animations and transitions enrich the overall user experience, seamlessly guiding focus and creating a more intuitive interface.

The Wingo website, developed by ELCA, showcases the unparalleled technical expertise of one of Switzerland’s leading IT partners. Built on the trusted Drupal CMS and powered by a cutting-edge microservices architecture with Docker, the platform delivers exceptional performance and seamless portability across environments—capabilities that few Swiss IT providers can match. ELCA’s high-performance architecture ensures the site effortlessly handles peak traffic, while the Nginx micro-cache layer guarantees lightning-fast page loading times. Security is a top priority, with robust measures such as VPN-protected administrative access, domain restrictions, and advanced security headers safeguarding the platform against vulnerabilities like XSS and clickjacking. ELCA’s deep technical expertise solidifies its position as a trusted partner capable of delivering top-class solutions for the Swiss market.

The transformation of Wingo’s digital platform has delivered outstanding results, highlighting the effectiveness of its modernized design and technical enhancements. Monthly sessions have doubled, reaching an impressive 1 to 2 million, while a streamlined release process ensures one update per week with 0% downtime, maintaining uninterrupted service for users. Online sessions have skyrocketed, doubling since the relaunch, with a remarkable +174 % increase in conversion rates for Products main page and a 52,2% conversion rate for individual Product landing pages. These achievements reflect ELCA Digital Agency’s ability to design and implement innovative, customer-centric solutions that deliver tangible business growth and position Wingo as a leader in the Swiss telecom market.